Manager's guide to marketing, advertising, and publicity / (Record no. 4704)

MARC details
000 -LEADER
fixed length control field 01082nam a2200349 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100925s2010 nyua 001 0 eng d
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010655090
NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA953628
Source bnb
NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015270375
Source Uk
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071627962 (pbk.)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071627960 (pbk.)
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn277205846
SOURCE OF ACQUISITION
Source of stock number/acquisition McGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004
CATALOGING SOURCE
Original cataloging agency UKM
Language of cataloging eng
Transcribing agency UKM
Modifying agency BTCTA
-- YDXCP
-- BWX
-- CLE
-- PX0
-- OCLCQ
-- QBX
-- TOH
-- UKMGB
-- OCLCQ
-- DLC
AUTHENTICATION CODE
Authentication code lccopycat
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .C2535 2010
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093630.0
CONTROL NUMBER
control field 22245
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Callen, Barry.
TITLE STATEMENT
Title Manager's guide to marketing, advertising, and publicity /
Statement of responsibility, etc. Barry Callen.
VARYING FORM OF TITLE
Title proper/short title Marketing, advertising, and publicity
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw Hill,
Date of publication, distribution, etc. c2010.
PHYSICAL DESCRIPTION
Extent xviii, 250 p. :
Other physical details ill ;
Dimensions 23 cm.
SERIES STATEMENT
Series statement Briefcase books
GENERAL NOTE
General note Includes index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Publicity.
SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Briefcase book.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 659.1 CA MA T0039377 11.53 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 19/06/2010 AMAUS 11.53