Manager's guide to marketing, advertising, and publicity /
By: Callen, Barry
Material type:
BookSeries: Briefcase book.Publisher: New York : McGraw Hill, c2010.Description: xviii, 250 p. : ill ; 23 cm.ISBN: 9780071627962 (pbk.); 0071627960 (pbk.)Other title: Marketing, advertising, and publicity.Subject(s): Marketing | Advertising | Publicity
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 CA MA (Browse shelf) | Available | T0039377 |
Total holds: 0
Includes index.