Tourism Marketing for cities and towns : (Record no. 4827)

MARC details
000 -LEADER
fixed length control field 01619cam a22002894a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050804s2006 ne b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005022585
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138133518
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HT325
Item number .K65 2006
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2/930776
Edition information 22
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750679459 PAPERBACK
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093639.0
CONTROL NUMBER
control field 22370
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Kolb, Bonita M.
TITLE STATEMENT
Title Tourism Marketing for cities and towns :
Remainder of title using branding and events to attract tourism
Statement of responsibility, etc. Bonita M. Kolb
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Amsterdam ;
-- Boston :
Name of publisher, distributor, etc. Elsevier/Butterworth-Heinemann,
Date of publication, distribution, etc. c2006.
PHYSICAL DESCRIPTION
Extent xvi, 310 p ;
Dimensions 22 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
FORMATTED CONTENTS NOTE
Formatted contents note Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
SUMMARY, ETC.
Summary, etc. Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element City promotion
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
General subdivision Marketing
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 659.2 KO TO T0039970 32.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 30/09/2010 F. Delbanco 32.00
26/01/2017 659.2 KO TO T0055328 567.60 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 13/11/2016 Kinokuniya 567.60