MARC details
000 -LEADER |
fixed length control field |
01619cam a22002894a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
050804s2006 ne b 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2005022585 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138133518 |
CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
AUTHENTICATION CODE |
Authentication code |
pcc |
LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HT325 |
Item number |
.K65 2006 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.2/930776 |
Edition information |
22 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780750679459 PAPERBACK |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126093639.0 |
CONTROL NUMBER |
control field |
22370 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Kolb, Bonita M. |
TITLE STATEMENT |
Title |
Tourism Marketing for cities and towns : |
Remainder of title |
using branding and events to attract tourism |
Statement of responsibility, etc. |
Bonita M. Kolb |
PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Amsterdam ; |
-- |
Boston : |
Name of publisher, distributor, etc. |
Elsevier/Butterworth-Heinemann, |
Date of publication, distribution, etc. |
c2006. |
PHYSICAL DESCRIPTION |
Extent |
xvi, 310 p ; |
Dimensions |
22 cm. |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
FORMATTED CONTENTS NOTE |
Formatted contents note |
Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration. |
SUMMARY, ETC. |
Summary, etc. |
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
City promotion |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Tourism |
General subdivision |
Marketing |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |