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Tourism Marketing for cities and towns : using branding and events to attract tourism Bonita M. Kolb

By: Material type: TextTextPublication details: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2006.Description: xvi, 310 p ; 22 cmISBN:
  • 9781138133518
  • 9780750679459 PAPERBACK
Subject(s): DDC classification:
  • 659.2/930776 22
LOC classification:
  • HT325 .K65 2006
Contents:
Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
Summary: Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.2 KO TO (Browse shelf(Opens below)) Available T0055328
REGULAR University of Wollongong in Dubai Main Collection 659.2 KO TO (Browse shelf(Opens below)) Available T0039970

Includes bibliographical references and index.

Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.

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