Word of mouth marketing : (Record no. 4881)

MARC details
000 -LEADER
fixed length control field 01412pam a2200301 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081124s2009 nyua 000 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008050920
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781427798619 (trade)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1427798613
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency ICrlF
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5827.95
Item number .S47 2009
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.13/3
Edition information 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093644.0
CONTROL NUMBER
control field 22424
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Sernovitz, Andy.
TITLE STATEMENT
Title Word of mouth marketing :
Remainder of title how smart companies get people talking /
Statement of responsibility, etc. Andy Sernovitz ; [foreword by Seth Godin ; afterword by Guy Kawasaki].
EDITION STATEMENT
Edition statement Rev. ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Kaplan,
Date of publication, distribution, etc. c2009.
PHYSICAL DESCRIPTION
Extent xxiii, 206 p. :
Other physical details ill ;
Dimensions 24 cm.
FORMATTED CONTENTS NOTE
Formatted contents note What is word of mouth marketing? -- Deep stuff : six big ideas -- The word of mouth marketing manifesto -- The five Ts in action -- Talkers : who will tell their friends about you? -- Topics : what will they talk about? -- Tools : how can you help the message travel? -- Taking part : how can you join the conversation? -- Tracking : what are people saying about you?
SUMMARY, ETC.
Summary, etc. A comprehensive guide to word of mouth marketing that explains how companies can use word of mouth to build product recognition, customer loyalty, and company profits.
TARGET AUDIENCE NOTE
Target audience note Adult
Source Follett Library Resources.
STUDY PROGRAM INFORMATION NOTE
Program name HDR974
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Word-of-mouth advertising.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
Source of heading or term sears.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 659.133 SE WO T0040131 24.57 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 06/10/2010 F. Delbanco 24.57