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Word of mouth marketing : how smart companies get people talking / Andy Sernovitz ; [foreword by Seth Godin ; afterword by Guy Kawasaki].

By: Material type: TextTextPublication details: New York : Kaplan, c2009.Edition: Rev. edDescription: xxiii, 206 p. : ill ; 24 cmISBN:
  • 9781427798619 (trade)
  • 1427798613
Subject(s): DDC classification:
  • 659.13/3 22
LOC classification:
  • HF5827.95 .S47 2009
Contents:
What is word of mouth marketing? -- Deep stuff : six big ideas -- The word of mouth marketing manifesto -- The five Ts in action -- Talkers : who will tell their friends about you? -- Topics : what will they talk about? -- Tools : how can you help the message travel? -- Taking part : how can you join the conversation? -- Tracking : what are people saying about you?
Summary: A comprehensive guide to word of mouth marketing that explains how companies can use word of mouth to build product recognition, customer loyalty, and company profits.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.133 SE WO (Browse shelf(Opens below)) Available T0040131

What is word of mouth marketing? -- Deep stuff : six big ideas -- The word of mouth marketing manifesto -- The five Ts in action -- Talkers : who will tell their friends about you? -- Topics : what will they talk about? -- Tools : how can you help the message travel? -- Taking part : how can you join the conversation? -- Tracking : what are people saying about you?

A comprehensive guide to word of mouth marketing that explains how companies can use word of mouth to build product recognition, customer loyalty, and company profits.

Adult Follett Library Resources.

HDR974

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