MARC details
000 -LEADER |
fixed length control field |
02271pam a2200385 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090220s2009 nyua b 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009007614 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781576603505 (trade : alk. paper) |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1576603504 |
CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
-- |
ICrlF |
LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69.B7 |
Item number |
B733 2009 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/27 |
Edition information |
22 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126093644.0 |
CONTROL NUMBER |
control field |
22428 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
TITLE STATEMENT |
Title |
Brands and branding / |
Statement of responsibility, etc. |
Rita Clifton ; with Sameena Ahmad ... [et al.]. |
EDITION STATEMENT |
Edition statement |
2nd ed. |
PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York : |
Name of publisher, distributor, etc. |
Bloomberg Press, |
Date of publication, distribution, etc. |
2009. |
PHYSICAL DESCRIPTION |
Extent |
xvii, 284 p. : |
Other physical details |
ill. (some col ; |
Dimensions |
23 cm. |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
FORMATTED CONTENTS NOTE |
Formatted contents note |
Introduction / Rita Clifton -- What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in Asia / Jonathan Chajet -- From elephant to tiger : brands and branding in india / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton. |
SUMMARY, ETC. |
Summary, etc. |
A collection of essays that examine brands and branding in the twenty-first century, discussing the best branding practices, the outlook for future brands, and industry trends that are influencing the spread, value, and globalization of brands. |
TARGET AUDIENCE NOTE |
Target audience note |
Adult |
Source |
Follett Library Resources. |
STUDY PROGRAM INFORMATION NOTE |
Program name |
HDR974 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand name products. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand name products |
General subdivision |
Management. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand name products |
General subdivision |
Forecasting. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand name products. |
Source of heading or term |
sears. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand name products |
General subdivision |
Management. |
Source of heading or term |
sears. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand name products |
General subdivision |
Forecasting. |
Source of heading or term |
sears. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Clifton, Rita. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Ahmad, Sameena. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |