Brands and branding / (Record no. 4885)

MARC details
000 -LEADER
fixed length control field 02271pam a2200385 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090220s2009 nyua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009007614
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781576603505 (trade : alk. paper)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1576603504
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- ICrlF
LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number B733 2009
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition information 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093644.0
CONTROL NUMBER
control field 22428
CONTROL NUMBER IDENTIFIER
control field UOWD
TITLE STATEMENT
Title Brands and branding /
Statement of responsibility, etc. Rita Clifton ; with Sameena Ahmad ... [et al.].
EDITION STATEMENT
Edition statement 2nd ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Bloomberg Press,
Date of publication, distribution, etc. 2009.
PHYSICAL DESCRIPTION
Extent xvii, 284 p. :
Other physical details ill. (some col ;
Dimensions 23 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
FORMATTED CONTENTS NOTE
Formatted contents note Introduction / Rita Clifton -- What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in Asia / Jonathan Chajet -- From elephant to tiger : brands and branding in india / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton.
SUMMARY, ETC.
Summary, etc. A collection of essays that examine brands and branding in the twenty-first century, discussing the best branding practices, the outlook for future brands, and industry trends that are influencing the spread, value, and globalization of brands.
TARGET AUDIENCE NOTE
Target audience note Adult
Source Follett Library Resources.
STUDY PROGRAM INFORMATION NOTE
Program name HDR974
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Forecasting.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
Source of heading or term sears.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
Source of heading or term sears.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Forecasting.
Source of heading or term sears.
ADDED ENTRY--PERSONAL NAME
Personal name Clifton, Rita.
ADDED ENTRY--PERSONAL NAME
Personal name Ahmad, Sameena.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Total checkouts Full call number Barcode Date last checked out Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
02/08/2017 1 658.827 CL BR T0040144 20/07/2017 21.25 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 07/10/2010 F. Delbanco 21.25