Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.].
Material type: TextPublication details: New York : Bloomberg Press, 2009.Edition: 2nd edDescription: xvii, 284 p. : ill. (some col ; 23 cmISBN:- 9781576603505 (trade : alk. paper)
- 1576603504
- 658.8/27 22
- HD69.B7 B733 2009
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.827 CL BR (Browse shelf(Opens below)) | Available | T0040144 |
Includes bibliographical references and index.
Introduction / Rita Clifton -- What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in Asia / Jonathan Chajet -- From elephant to tiger : brands and branding in india / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton.
A collection of essays that examine brands and branding in the twenty-first century, discussing the best branding practices, the outlook for future brands, and industry trends that are influencing the spread, value, and globalization of brands.
Adult Follett Library Resources.
HDR974
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