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Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.].

Contributor(s): Material type: TextTextPublication details: New York : Bloomberg Press, 2009.Edition: 2nd edDescription: xvii, 284 p. : ill. (some col ; 23 cmISBN:
  • 9781576603505 (trade : alk. paper)
  • 1576603504
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HD69.B7 B733 2009
Contents:
Introduction / Rita Clifton -- What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in Asia / Jonathan Chajet -- From elephant to tiger : brands and branding in india / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton.
Summary: A collection of essays that examine brands and branding in the twenty-first century, discussing the best branding practices, the outlook for future brands, and industry trends that are influencing the spread, value, and globalization of brands.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 CL BR (Browse shelf(Opens below)) Available T0040144

Includes bibliographical references and index.

Introduction / Rita Clifton -- What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in Asia / Jonathan Chajet -- From elephant to tiger : brands and branding in india / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton.

A collection of essays that examine brands and branding in the twenty-first century, discussing the best branding practices, the outlook for future brands, and industry trends that are influencing the spread, value, and globalization of brands.

Adult Follett Library Resources.

HDR974

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