| 000 -LEADER |
|---|
| fixed length control field |
01208cam a2200337 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
091005s2010 nyuaf b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009040020 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781841697598 (hardcover : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1841697591 (hardcover : alk. paper) |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn377831982 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
C#P |
| -- |
CDX |
| -- |
BWX |
| -- |
YDXCP |
| -- |
NLGGC |
| -- |
DLC |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
.B73 2010 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/27 |
| Edition number |
22 |
| OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
85.40 |
| Source of number |
bcl |
| OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
83.05 |
| Source of number |
bcl |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093713.0 |
| CONTROL NUMBER |
|---|
| control field |
22786 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| TITLE STATEMENT |
|---|
| Title |
Brands and brand management : |
| Remainder of title |
contemporary research perspectives / |
| Statement of responsibility, etc |
[edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
c2010. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 311 p., [4] p. of plates : |
| Other physical details |
ill. (some col ; |
| Dimensions |
24 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Marketing and consumer psychology series |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Management. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Loken, Barbara. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ahluwalia, Rohini, |
| Dates associated with a name |
1966- |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Houston, Michael J. |
| SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing and consumer psychology series. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |