Brands and brand management : contemporary research perspectives /
Title By: Loken, Barbara | Ahluwalia, Rohini | Houston, Michael J
Material type:
BookSeries: Marketing and consumer psychology series.Publisher: New York : Routledge, c2010.Description: xxviii, 311 p., [4] p. of plates : ill. (some col ; 24 cm.ISBN: 9781841697598 (hardcover : alk. paper); 1841697591 (hardcover : alk. paper)Subject(s): Branding (Marketing) | Brand name products -- ManagementDDC classification: 658.8/27
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 BR AN (Browse shelf) | Available | T0041334 |
Total holds: 0
Includes bibliographical references and indexes.