| 000 -LEADER |
|---|
| fixed length control field |
01044pam a22003014a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
010409s2001 nyua 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2001022859 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0814471013 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
ICrlF |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.L83 2001 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/02 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093716.0 |
| CONTROL NUMBER |
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| control field |
22821 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Luther, William M. |
| TITLE STATEMENT |
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| Title |
The marketing plan : |
| Remainder of title |
how to prepare and implement it / |
| Statement of responsibility, etc |
William M. Luther. |
| EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
AMACOM, |
| Date of publication, distribution, etc |
c2001. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 318 p. : |
| Other physical details |
ill ; |
| Dimensions |
23 cm. |
| GENERAL NOTE |
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| General note |
Includes index. |
| SUMMARY, ETC. |
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| Summary, etc |
Provides instruction in how to create concise marketing plans that address the five components of product/service, communications, research, customer service,and sales management; with advice on setting objectives and strategy development. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK935 MARK344 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
sears. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |