The marketing plan : (Record no. 5268)

MARC details
000 -LEADER
fixed length control field 01044pam a22003014a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010409s2001 nyua 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001022859
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0814471013
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- ICrlF
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .L83 2001
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition information 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093716.0
CONTROL NUMBER
control field 22821
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Luther, William M.
TITLE STATEMENT
Title The marketing plan :
Remainder of title how to prepare and implement it /
Statement of responsibility, etc. William M. Luther.
EDITION STATEMENT
Edition statement 3rd ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. AMACOM,
Date of publication, distribution, etc. c2001.
PHYSICAL DESCRIPTION
Extent xviii, 318 p. :
Other physical details ill ;
Dimensions 23 cm.
GENERAL NOTE
General note Includes index.
SUMMARY, ETC.
Summary, etc. Provides instruction in how to create concise marketing plans that address the five components of product/service, communications, research, customer service,and sales management; with advice on setting objectives and strategy development.
TARGET AUDIENCE NOTE
Target audience note Adult
Source Follett Library Resources.
STUDY PROGRAM INFORMATION NOTE
Program name MARK935 MARK344
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Source of heading or term sears.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last checked out Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
30/10/2017 1 2 658.802 LU MA T0015406 24/09/2017 14.99 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 19/09/2001 AMAUK 14.99
26/04/2022 4 2 658.802 LU MA T0026585 18/11/2021 8.57 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 12/03/2006 AMAUK 8.57