The marketing plan : how to prepare and implement it /
By: Luther, William M
Material type:
BookPublisher: New York : AMACOM, c2001.Edition: 3rd ed.Description: xviii, 318 p. : ill ; 23 cm.ISBN: 0814471013Program: MARK935 MARK344Subject(s): Marketing | MarketingDDC classification: 658.8/02
Summary:
Provides instruction in how to create concise marketing plans that address the five components of product/service, communications, research, customer service,and sales management; with advice on setting objectives and strategy development.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds | Course reserves |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 LU MA (Browse shelf) | Available | T0026585 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 LU MA (Browse shelf) | Available | T0015406 |
Total holds: 0
Includes index.
Provides instruction in how to create concise marketing plans that address the five components of product/service, communications, research, customer service,and sales management; with advice on setting objectives and strategy development.
Adult Follett Library Resources.
MARK935 MARK344