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The marketing plan : how to prepare and implement it /

By: Luther, William M
Material type: BookPublisher: New York : AMACOM, c2001.Edition: 3rd ed.Description: xviii, 318 p. : ill ; 23 cm.ISBN: 0814471013Program: MARK935 MARK344Subject(s): Marketing | MarketingDDC classification: 658.8/02
Summary:
Provides instruction in how to create concise marketing plans that address the five components of product/service, communications, research, customer service,and sales management; with advice on setting objectives and strategy development.
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Item type Current location Call number Status Date due Barcode Item holds Course reserves
REGULAR Main Collection 658.802 LU MA (Browse shelf) Available T0026585
REGULAR Main Collection 658.802 LU MA (Browse shelf) Available T0015406

MARK935 Spring 2021

Total holds: 0

Includes index.

Provides instruction in how to create concise marketing plans that address the five components of product/service, communications, research, customer service,and sales management; with advice on setting objectives and strategy development.

Adult Follett Library Resources.

MARK935 MARK344

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