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The marketing plan : how to prepare and implement it / William M. Luther.

By: Material type: TextTextPublication details: New York : AMACOM, c2001.Edition: 3rd edDescription: xviii, 318 p. : ill ; 23 cmISBN:
  • 0814471013
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415 .L83 2001
Summary: Provides instruction in how to create concise marketing plans that address the five components of product/service, communications, research, customer service,and sales management; with advice on setting objectives and strategy development.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.802 LU MA (Browse shelf(Opens below)) Available T0026585
REGULAR University of Wollongong in Dubai Main Collection 658.802 LU MA (Browse shelf(Opens below)) Available T0015406

Includes index.

Provides instruction in how to create concise marketing plans that address the five components of product/service, communications, research, customer service,and sales management; with advice on setting objectives and strategy development.

Adult Follett Library Resources.

MARK935 MARK344

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