The marketing plan : how to prepare and implement it / William M. Luther.
Material type:
- 0814471013
- 658.8/02 22
- HF5415 .L83 2001
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 LU MA (Browse shelf(Opens below)) | Available | T0026585 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 LU MA (Browse shelf(Opens below)) | Available | T0015406 |
Includes index.
Provides instruction in how to create concise marketing plans that address the five components of product/service, communications, research, customer service,and sales management; with advice on setting objectives and strategy development.
Adult Follett Library Resources.
MARK935 MARK344
There are no comments on this title.