UOWD Library

Electronic marketing : (Record no. 5442)

000 -LEADER
fixed length control field 00845cam a22002894a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020827s2004 ohua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002112211
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324175957
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .R44 2004
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093730.0
CONTROL NUMBER
control field 22998
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Reedy, Joel.
TITLE STATEMENT
Title Electronic marketing :
Remainder of title integrating electronic resources into the marketing process /
Statement of responsibility, etc Joel Reedy, Shauna Schullo.
EDITION STATEMENT
Edition statement 2nd ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mason, Ohio :
Name of publisher, distributor, etc Thomson/South-Western,
Date of publication, distribution, etc c2004.
PHYSICAL DESCRIPTION
Extent xx, 570 p. :
Other physical details ill ;
Dimensions 28 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
STUDY PROGRAM INFORMATION NOTE
Program name MARK301
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Telemarketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
ADDED ENTRY--PERSONAL NAME
Personal name Schullo, Shauna.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2003-07-21 AMAUK 658.84 RE EL T0019680 2017-01-26 22.79 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2004-08-28 AMAUK 658.84 RE EL T0020342 2017-01-26 27.99 2017-01-26 REGULAR

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