| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
95053334 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0070284628 (alk. paper) : |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
650.1/3 |
| MAIN ENTRY--PERSONAL NAME |
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| Authors |
Herrmann, Ned. |
| TITLE STATEMENT |
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| Title |
The whole brain business book / |
| Statement of responsibility, etc |
Ned Herrmann. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication |
New York : |
| Publisher |
McGraw-Hill, |
| Date |
1996. |
| PHYSICAL DESCRIPTION |
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| Extent |
xvi, 334 p. : |
| Other Details |
ill ; |
| Size |
24 cm. |
| GENERAL NOTE |
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| General note |
Includes index. |
| CONTENTS |
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| Contents |
The organizing principle : a four-quadrant model of the brain -- The link between brain dominance and thinking preferences -- Measuring thinking styles the whole brain way -- How your brain gets along with other people's brains -- Identifying brain dominance characteristics with the whole brain model -- Whole brain technology as a solution to today's business problems -- Whole brain marketing, sales, and advertising -- Whole brain products for a whole brain world -- Approaches and styles of management -- Communication -- Teams : maximizing results through mental diversity -- Productivity and job design -- Supervision, delegation, and followership -- Whole brain training and development -- The CEO's key leadership issues -- Managing financial crisis -- Ways to make reengineering work -- CEO's around the world -- Strategic thinking must proceed strategic planning -- Organizational change -- Applying creativity and innovation in organizations -- The brain is the source of creativity -- Managing creativity through multiple processes -- Going creative -- Creativity for the businessperson -- "Outside the box" thinking. |
| SUMMARY |
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| Summary |
Shows how using using the four thinking styles (logical, organizational, holistic, and interpersonal) and harnessing their collective energy can create a better understanding of customers, improve teamwork, and sustain a climate of creativity and openness to change. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Success in business. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Leadership |
| General |
Psychological aspects. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Personality and occupation. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Typology (Psychology) |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Brain |
| General |
Physiology. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Success. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Leadership |
| General |
Psychological aspects. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Personality. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Brain |
| General |
Physiology. |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/afezpbnr4ti32pyi9u57kxzce241k1k9 |
| Public note |
Location Map |
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