Includes index.

Bibliography: p. 327-328.

The organizing principle : a four-quadrant model of the brain -- The link between brain dominance and thinking preferences -- Measuring thinking styles the whole brain way -- How your brain gets along with other people's brains -- Identifying brain dominance characteristics with the whole brain model -- Whole brain technology as a solution to today's business problems -- Whole brain marketing, sales, and advertising -- Whole brain products for a whole brain world -- Approaches and styles of management -- Communication -- Teams : maximizing results through mental diversity -- Productivity and job design -- Supervision, delegation, and followership -- Whole brain training and development -- The CEO's key leadership issues -- Managing financial crisis -- Ways to make reengineering work -- CEO's around the world -- Strategic thinking must proceed strategic planning -- Organizational change -- Applying creativity and innovation in organizations -- The brain is the source of creativity -- Managing creativity through multiple processes -- Going creative -- Creativity for the businessperson -- "Outside the box" thinking.

Shows how using using the four thinking styles (logical, organizational, holistic, and interpersonal) and harnessing their collective energy can create a better understanding of customers, improve teamwork, and sustain a climate of creativity and openness to change.

Adult