Marketing : (Record no. 6583)

000 -LEADER
fixed length control field	00644cam a2200229u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	010321n xx 000 0 und u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0170077403
SYSTEM CONTROL NUMBER
System control number	10444
DATE AND TIME OF LATEST TRANSACTION
control field	20170126093859.0
CONTROL NUMBER
control field	24157
CONTROL NUMBER IDENTIFIER
control field	UOWD
MAIN ENTRY--PERSONAL NAME
Personal name	McColl-Kennedy, Janet R.
TITLE STATEMENT
Title	Marketing :
Remainder of title	concepts and strategies /
Statement of responsibility, etc	Janet R. McColl-Kennedy, Geoffrey Kiel, Robert F. Lusch, Virginia N. Lusch.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	South Melbourne :
Name of publisher, distributor, etc	Thomas Nelson,
Date of publication, distribution, etc	1992.
PHYSICAL DESCRIPTION
Extent	viii, 712 p.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing.
ADDED ENTRY--PERSONAL NAME
Personal name	Kiel, Geoffrey.
ADDED ENTRY--PERSONAL NAME
Personal name	Lusch, Robert F.
ADDED ENTRY--PERSONAL NAME
Personal name	Lusch, Virginia N.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type	REGULAR

Holdings
Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type	Source of acquisition
				University of Wollongong in Dubai	University of Wollongong in Dubai	MAIN	2001-03-21	658.8 MC MA	T0010444	2017-01-26	50.05	2017-01-26	REGULAR
				University of Wollongong in Dubai	University of Wollongong in Dubai	MAIN	2002-02-05	658.8 MC MA	T0011122	2017-01-26	50.05	2017-01-26	REGULAR	Donation

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