International marketing / (Record no. 786)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00938pam a22003134a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010423s2002 maua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2001024810 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072398841 (hardback) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071123121 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| AUTHENTICATION CODE | |
| Authentication code | pcc |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .C375 2002 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/48 |
| Edition number | 21 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170126093101.0 |
| CONTROL NUMBER | |
| control field | 18273 |
| CONTROL NUMBER IDENTIFIER | |
| control field | UOWD |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc | Philip R. Cateora, John L. Graham. |
| EDITION STATEMENT | |
| Edition statement | 11th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Irwin McGraw-Hill, |
| Date of publication, distribution, etc | c2002. |
| PHYSICAL DESCRIPTION | |
| Extent | xxv, 694 p. : |
| Other physical details | ill ; |
| Dimensions | 29 cm. |
| SERIES STATEMENT | |
| Series statement | The McGraw-Hill/Irwin series in marketing |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International business enterprises. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | The McGraw-Hill/Irwin series in marketing. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | REGULAR |
No items available.