UOWD Library

Principles of marketing (Record no. 8361)

000 -LEADER
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PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0538841877
PUBLISHER NUMBER
Source UOW Bookshop
SYSTEM CONTROL NUMBER
System control number 12475
DATE AND TIME OF LATEST TRANSACTION
control field 20170126094145.0
CONTROL NUMBER
control field 26034
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Wardlow, Daniel L.
TITLE STATEMENT
Title Principles of marketing
-- [sound recording] :
Remainder of title an interactive approach /
Statement of responsibility, etc Daniel L. Wardlow.
COMPUTER FILE CHARACTERISTICS
Computer file characteristics Windows 3.1/95 format
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Cincinnati, Ohio :
Name of publisher, distributor, etc South-Western College Publishing,
Date of publication, distribution, etc 1998.
PHYSICAL DESCRIPTION
Extent CD-ROM +
Accompanying material + laminated leaflet.
GENERAL NOTE
General note With internet links.
FORMATTED CONTENTS NOTE
Formatted contents note This CD-ROM contains 32 interactive modules covering a broad range of marketing concepts. These 32 concepts are representatives of the four marketing perspectives that serve as the organizational structure for the product.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type CD -ROM
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Checkouts Date checked out
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2001-09-05 658.8 WA PR T0015177 2017-01-26 0.00 2017-01-26 CD -ROM    
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2001-09-05 658.8 WA PR T0015191 2017-10-24 0.00 2017-01-26 CD -ROM 1 2017-10-22

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