Principles of marketing [sound recording] : an interactive approach /
By: Wardlow, Daniel L
Material type:![](/opac-tmpl/lib/famfamfam/MU.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
CD -ROM | University of Wollongong in Dubai Main Collection | 658.8 WA PR (Browse shelf) | Available | T0015177 | ||
CD -ROM | University of Wollongong in Dubai Main Collection | 658.8 WA PR (Browse shelf) | Available | T0015191 |
Total holds: 0
With internet links.
This CD-ROM contains 32 interactive modules covering a broad range of marketing concepts. These 32 concepts are representatives of the four marketing perspectives that serve as the organizational structure for the product.