Normal view MARC view
  • Advertising media planning

Entry Topical Term

Number of records used in: 3

001 - CONTROL NUMBER

  • control field: 17674

003 - CONTROL NUMBER IDENTIFIER

  • control field: ByWater

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20180311132647.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 180311|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

  • Original cataloging agency: ByWater
  • Transcribing agency: ByWater

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name entry element: Advertising media planning

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (ByWater)0: O'Guinn, Thomas C. 17673, Advertising and integrated brand promotion, 2019.