Normal view
MARC view
- Advertising media planning
Entry Topical Term
001 - CONTROL NUMBER
- control field: 17674
003 - CONTROL NUMBER IDENTIFIER
- control field: ByWater
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20180311132647.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 180311|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: ByWater
- Transcribing agency: ByWater
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Advertising media planning
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (ByWater)0: O'Guinn, Thomas C. 17673, Advertising and integrated brand promotion, 2019.