Basic marketing : a managerial perspective /
By: Quester, Pascale Genevieve
Title By: McGuiggan, Robyn L | McCarthy, E. Jerome | Perrealt, William D., Jr
Material type:
BookPublisher: Sydney : McGraw-Hill, c2001.Edition: 3rd Australasian ed.Description: xvi, 743 p. : col. ill ; 28 cm.ISBN: 007470835XProgram: MARK101Subject(s): Marketing -- New Zealand | Marketing -- Australia
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 QU BA (Browse shelf) | Available | T0030794 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 QU BA (Browse shelf) | Available | T0022375 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.8 PU EP Epic content marketing : | 658.8 QU AL All business is local : why place matters more than ever in a global, virtual world / | 658.8 QU BA Basic marketing : a managerial perspective / | 658.8 QU BA Basic marketing : a managerial perspective / | 658.8 RA BU The butterfly effect in competitive markets : driving small changes for large differences | 658.8 RA MA Marketing management : | 658.8 RE ST Strategic marketing : Decision making and planning |
Includes index and bibliographical references.
MARK101