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The essence of services marketing / Adrian Payne.

By: Material type: TextTextSeries: Essence of management seriesPublication details: New Delhi : Prentice Hall, 1993.Description: 254 p. : ill ; 23 cmISBN:
  • 8120309146
Subject(s):
Contents:
1. The nature of services marketing -- 2. Services marketing and relationship marketing -- 3. Developing an effective service mission -- 4. Services market segmentation -- 5. Positioning and differentiation of services -- 6. The services marketing mix -- 7. Marketing plans for services -- 8. The customer-focused service organization.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 PA ES (Browse shelf(Opens below)) Available T0022620

Includes bibliographical references (p. 246-248) and index.

1. The nature of services marketing -- 2. Services marketing and relationship marketing -- 3. Developing an effective service mission -- 4. Services market segmentation -- 5. Positioning and differentiation of services -- 6. The services marketing mix -- 7. Marketing plans for services -- 8. The customer-focused service organization.

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