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By: Jefkins, Frank
Title By: Yadin, Daniel [Editor.]
Material type: BookSeries: Frameworks series. Publisher: Harlow : Financial Times Prentice Hall, 2000.Edition: 4th ed.Description: xxi, 394 p. : ; 24 cm. : ill.ISBN: 0273634356Subject(s): Advertising
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Previous ed. : published 1991. Includes bibliographical references and index.

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