The effect of advertising and display : assessing the evidence /

Material type:

BookPublisher: Boston : Kluwer Academic Publishers, c2003.Description: xiv, 117 p. : ill ; 25 cm.ISBN: 1402075146 (alk. paper)Subject(s): Advertising | Advertising -- Psychological aspects | Advertising -- ResearchDDC classification: 659.1

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	659.1 EA EF (Browse shelf)	Available		T0022046

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Includes bibliographical references (p. 100-108) and indexes.

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