Digital marketing strategy : text and cases /
By: Urban, Glen L
Material type: BookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.Description: xvii, 195 p. : ill ; 25 cm.ISBN: 0131831771Program: MARK301; MARK901Subject(s): Marketing -- Management | Electronic commerce -- Management | Internet marketing | Consumer behavior | Strategic planningDDC classification: 658.8/4Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.84 UR DI (Browse shelf) | Available | T0030782 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.84 UR DI (Browse shelf) | Available | T0022147 |
Total holds: 0
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658.84 ST MA Marketing channels. | 658.84 ST SU Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / | 658.84 TA DO Doing e-business : strategies for thriving in an electronic marketplace / | 658.84 UR DI Digital marketing strategy : text and cases / | 658.84 UR DI Digital marketing strategy : text and cases / | 658.84 US MA Marketing across cultures / | 658.84091823 FL IN International marketing : an Asia-Pacific perspective |
Includes bibliographical references and index.
MARK301
MARK901