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The long tail : how endless choice is creating unlimited demand / Chris Anderson.

By: Material type: TextTextPublication details: Random House Business, London, 2006.Description: xii, 224 p. ; 24 cmISBN:
  • 184413850X
Subject(s): Summary: Refers to the hundreds of thousands of products that are not number one bestsellers like all those products that form a line that tails off down any company's sales graph. But in the digital and on-line world, these products are booming precisely because they are not constrained by the demands of a physical retail space.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 AN LO (Browse shelf(Opens below)) Available T0026170
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.8 AA ST Strategic market management / 658.8 AM SU Sustainable luxury brands : 658.8 AN BU Business market management : 658.8 AN LO The long tail : 658.8 AR ET Ethical marketing and the new consumer / 658.8 AR MA Marketing : 658.8 AR MA Marketing :

Refers to the hundreds of thousands of products that are not number one bestsellers like all those products that form a line that tails off down any company's sales graph. But in the digital and on-line world, these products are booming precisely because they are not constrained by the demands of a physical retail space.

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