The long tail : how endless choice is creating unlimited demand /
By: Anderson,ChrisMaterial type: BookPublisher: London, Random House Business, 2006.Description: xii, 224 p. ; 24 cm.ISBN: 184413850XSubject(s): Commercial producers | Electronic commerce | Marketing
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||658.8 AN LO (Browse shelf)||Available||T0026170|
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|658.8 AA ST Strategic market management /||658.8 AM SU Sustainable luxury brands :||658.8 AN BU Business market management : understanding, creating and delivering value /||658.8 AN LO The long tail : how endless choice is creating unlimited demand /||658.8 AR ET Ethical marketing and the new consumer /||658.8 AR MA Marketing : an introduction /||658.8 AR MA Marketing : an introduction /|
Refers to the hundreds of thousands of products that are not number one bestsellers like all those products that form a line that tails off down any company's sales graph. But in the digital and on-line world, these products are booming precisely because they are not constrained by the demands of a physical retail space.