The long tail : how endless choice is creating unlimited demand /
By: Anderson,Chris
Material type:
Summary:
Refers to the hundreds of thousands of products that are not number one bestsellers like all those products that form a line that tails off down any company's sales graph. But in the digital and on-line world, these products are booming precisely because they are not constrained by the demands of a physical retail space.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8 AN LO (Browse shelf) | Available | T0026170 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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658.8 AA ST Strategic market management / | 658.8 AM SU Sustainable luxury brands : | 658.8 AN BU Business market management : understanding, creating and delivering value / | 658.8 AN LO The long tail : how endless choice is creating unlimited demand / | 658.8 AR ET Ethical marketing and the new consumer / | 658.8 AR MA Marketing : an introduction / | 658.8 AR MA Marketing : an introduction / |
Refers to the hundreds of thousands of products that are not number one bestsellers like all those products that form a line that tails off down any company's sales graph. But in the digital and on-line world, these products are booming precisely because they are not constrained by the demands of a physical retail space.