The long tail : how endless choice is creating unlimited demand /
By: Anderson,Chris
Material type:
BookPublisher: London, Random House Business, 2006.Description: xii, 224 p. ; 24 cm.ISBN: 184413850XSubject(s): Commercial producers | Electronic commerce | Marketing
Summary:
Refers to the hundreds of thousands of products that are not number one bestsellers like all those products that form a line that tails off down any company's sales graph. But in the digital and on-line world, these products are booming precisely because they are not constrained by the demands of a physical retail space.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 AN LO (Browse shelf) | Available | T0026170 |
Total holds: 0
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| 658.8 AA ST Strategic market management / | 658.8 AM SU Sustainable luxury brands : | 658.8 AN BU Business market management : understanding, creating and delivering value / | 658.8 AN LO The long tail : how endless choice is creating unlimited demand / | 658.8 AR ET Ethical marketing and the new consumer / | 658.8 AR MA Marketing : an introduction / | 658.8 AR MA Marketing : an introduction / |
Refers to the hundreds of thousands of products that are not number one bestsellers like all those products that form a line that tails off down any company's sales graph. But in the digital and on-line world, these products are booming precisely because they are not constrained by the demands of a physical retail space.