The long tail : how endless choice is creating unlimited demand / Chris Anderson.
Material type:
- 184413850X
Item type | Current library | Call number | Status | Date due | Barcode | |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8 AN LO (Browse shelf(Opens below)) | Available | T0026170 |
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658.8 AA ST Strategic market management / | 658.8 AM SU Sustainable luxury brands : | 658.8 AN BU Business market management : | 658.8 AN LO The long tail : | 658.8 AR ET Ethical marketing and the new consumer / | 658.8 AR MA Marketing : | 658.8 AR MA Marketing : |
Refers to the hundreds of thousands of products that are not number one bestsellers like all those products that form a line that tails off down any company's sales graph. But in the digital and on-line world, these products are booming precisely because they are not constrained by the demands of a physical retail space.
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