Consumer behavior : building marketing strategy /
By: Hawkins, Del I
Title By: Best, Roger J | Mothersbaugh, David L
Material type:
BookSeries: The Irwin/McGraw-Hill series in marketing. Publisher: Boston : Irwin McGraw-Hill, 2007.Edition: 10th ed.Description: xxiv, 776 p. : ill.(some col.), + CD-ROM ; 26 cm.ISBN: 0071106685Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studies
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83420973 HA CO (Browse shelf) | Available | T0027023 |
Total holds: 0
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| 658.83420941 WA CO Consumed : how shopping fed the class system / | 658.83420973 HA CO Consumer behavior : building marketing strategy / | 658.83420973 HA CO Consumer behavior : building marketing strategy. | 658.83420973 HA CO Consumer behavior : building marketing strategy / | 658.83420973 HA CO Consumer behavior : building marketing strategy / | 658.83420973 HA CO Consumer behavior : building marketing strategy / | 658.83420973 MO CO Consumer behavior : |
Includes bibliographical references and indexes. + CD-ROM.