Electronic marketing : theory and practice for the 21st century /
By: OConnor, John
Title By: Galvin, Eamonn | Evans, Martin J
Material type:
BookPublisher: Harlow : Financial Times Prentice Hall, 2004.Description: xii, 440 p. : ill ; 25 cm.ISBN: 9780273684763Program: MARK301Other title: Electronic marketing : theory and practice for the twenty first century.Subject(s): Internet marketing
Summary:
Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 OC EL (Browse shelf) | Available | T0030777 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 OC EL (Browse shelf) | Available | T0030778 |
Total holds: 0
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| 658.8 NE MA Managing negative word-of-mouth on social media platforms : | 658.8 NI EN Entrepreneurial marketing : | 658.8 NI MI The mindful marketer : | 658.8 OC EL Electronic marketing : theory and practice for the 21st century / | 658.8 OC EL Electronic marketing : theory and practice for the 21st century / | 658.8 OR GA Organizing marketing and sales : | 658.8 OX FO The Oxford handbook of strategic sales and sales management / |
Includes bibliographical references and index.
Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
MARK301