Advertising : principles & practice /
By: Wells, William
Title By: Moriarty, Sandra E. (Sandra Ernst) | Burnett, John
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2006.Edition: 7th ed.Description: xxxi, 592 p. : col. ill., col. map, col. ports ; 29 cm.ISBN: 0131968815Program: MARK940; MARK333Other title: Advertising : principles and practice.Subject(s): Advertising
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 WE AD (Browse shelf) | Available | T0032024 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 WE AD (Browse shelf) | Available | T0032025 |
Total holds: 0
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| 659.1 VE ON 100 ideas that changed advertising | 659.1 VI SU Visual marketing : from attention to action / | 659.1 WE AD Advertising : principles & practice / | 659.1 WE AD Advertising : principles & practice / | 659.1 WE AD Advertising : principles & practice / | 659.1 WH ST Streetwise do-it-yourself advertising : create marketing strategies and advertising that get results! / | 659.1 WI BE Beyond advertising : |
Includes glossary, bibliographical references and index.
MARK940
MARK333 UOWD