Strategic branding of destinations : a framework /
By: Balakrishnan, Melodena S
Material type:
BookSeries: ,Working paper series : Business, Management, Marketing WP48/2007. Publisher: Dubai : UOWD Research Committee, 2007.Description: 20 p. : ill ; 30 cm.Subject(s): Strategic branding | Service marketing | Destination marketing | Tourism | Intellectual contribution of UOWD academics
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BA ST (Browse shelf) | Available | T0032515 |
Total holds: 0
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| 658.8 BA SE Services marketing : text and cases / | 658.8 BA SE Services marketing : text and cases / | 658.8 BA SE Services marketing / | 658.8 BA ST Strategic branding of destinations : a framework / | 658.8 BA YO Youtility : | 658.8 BE CA Cases in marketing management. | 658.8 BE MA Market-based management : strategies for growing customer value and profitability / |
Includes bibliographical references.