Explaining consumer choice /
By: Foxall, Gordon R
Material type:
BookPublisher: Basingstoke : Palgrave Macmillan, 2007.Description: xii, 256 p. : ill ; 23 cm.ISBN: 9781403998620Subject(s): Consumer behavior
Summary:
"Written by an internationally acknowledged expert in the field in appropriate, accessible language, this book extends marketing thought, something that is highly necessary in a field dominated by the quest for practical results and the generation of empirical results that are unrelated to any overall framework of conceptualization and analysis."--BOOK JACKET.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 FO EX (Browse shelf) | Available | T0033777 |
Total holds: 0
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| 658.8342 EX OT Exotic preferences : behavioral economics and human motivation / | 658.8342 FA SH Fashion branding and consumer behaviors : | 658.8342 FO AD Advanced introduction to consumer behavior analysis | 658.8342 FO EX Explaining consumer choice / | 658.8342 GE ND Gender, culture, and consumer behavior / | 658.8342 GR CR Critical thinking in consumer behavior : cases and experiential exercises / | 658.8342 HA ND Handbook of consumer psychology / |
Includes bibliographical references (p. 236-249) and index.
"Written by an internationally acknowledged expert in the field in appropriate, accessible language, this book extends marketing thought, something that is highly necessary in a field dominated by the quest for practical results and the generation of empirical results that are unrelated to any overall framework of conceptualization and analysis."--BOOK JACKET.