Integrated marketing communications /
By: Chitty, William
Title By: Barker, Nigel | Shimp, Terence A
Material type:
BookPublisher: South Melbourne, AU : Thomson, c2005.Edition: 1st Pacific Rim edition.Description: xx, 471 p. : col. ill ; 28 cm.ISBN: 9780170120081Subject(s): Communication in marketing -- Pacific area | Sales promotions -- Pacific area
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 CH IN (Browse shelf) | Available | T0034380 |
Total holds: 0
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| 658.802 BU MA Marketing to the new majority : strategies for a diverse world / | 658.802 CA BR Breakthrough marketing plans : how to stop wasting time and start driving growth / | 658.802 CA BR Breakthrough marketing plans : | 658.802 CH IN Integrated marketing communications / | 658.802 CH IN Integrated marketing communications | 658.802 CH KN Knowledge-based marketing : the 21st century competitive edge / | 658.802 CH MA The marketing plan handbook |
Includes bibliographical references and index.