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Rethinking marketing : the entrepreneurial imperative /

By: Schindehutte, Minet
Title By: Morris, Michael H | Pitt, Leyland F
Material type: BookSeries: The Prentice Halal entrepreneurship series. Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Description: xxxii, 352 p. : ill ; 24 cm.ISBN: 9780132079495Subject(s): Marketing | Marketing -- Management
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