Essentials of marketing /
By: Summers, Jane
Title By: Gardiner,Michael | Lamb, Charles W | Hair, Joseph F | McDaniel, Carl
Material type:
BookPublisher: South Melbourne : Thomson, c2009.Edition: 3rd Asia Pacific ed.Description: ill ; 28 cm. xviii, 528 p.ISBN: 9780170137324Program: MARK101Subject(s): Marketing
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 SU ES (Browse shelf) | Available | T0035146 |
Total holds: 0
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| 658.8 ST FU Fundamentals of marketing. | 658.8 SU ES Essentials of marketing / | 658.8 SU ES Essentials of marketing / | 658.8 SU ES Essentials of marketing / | 658.8 TA CR Creating demand : generate cool, custom marketing ideas | 658.8 TE MA Marketing management in geographically remote industrial clusters : implications for business-to-consumer marketing / | 658.8 TR BI Big brands, big trouble : |
Includes bibliographical references and index.
MARK101