International marketing /
By: Omar, Ogenyi
Material type:
BookPublisher: Basingstoke, Hampshire : Palgrave macmillan, c2009.Description: xxvi, 518 p. : ; 23 cm. : ill.ISBN: 9781403900685Subject(s): Export marketing | International marketing
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.848 OM IN (Browse shelf) | Available | T0035748 |
Total holds: 0
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| 658.848 KO GL Global marketing management / | 658.848 KO GL Global marketing management / | 658.848 LY MA Market entry strategies : text, cases and readings in market entry management / | 658.848 OM IN International marketing / | 658.848 ON IN International marketing : analysis and strategy / | 658.848 ON IN International marketing : analysis and strategy / | 658.848 ON IN International marketing : strategy and theory / |
Includes bibliographical references and index.
Introduction International Marketing Environment International Marketing Information and Research Process International Competitive Marketing Strategies Market Selection, Decisions and Entry Strategies Exporting and Importing Management International Marketing Operations and Planning Product and Brand Decisions for International Marketing Service Strategies for International Marketing International Channels Of Distribution And Logistics Management Pricing Decisions in International Markets Integrated International Marketing Communications International Business-To-Business Marketing Retail Internationalization and Marketing The Internet and International Marketing.