Principles of services marketing /
By: Palmer, Adrian
Material type:
BookPublisher: New York : McGraw-Hill, c2008.Edition: 5th ed.Description: xviii, 606 p. : ill ; 26 cm.ISBN: 9780077116279Subject(s): Marketing management | Service industries -- Marketing| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 PA PR (Browse shelf) | Available | T0035787 |
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| 658.8 PA ES The essence of services marketing / | 658.8 PA IN Introduction to marketing : theory and practice / | 658.8 PA IN Introduction to marketing : theory and practice / | 658.8 PA PR Principles of services marketing / | 658.8 PA PR Principles of services marketing / | 658.8 PA PR Principles of services marketing / | 658.8 PA PR Principles of services marketing / |
Includes bibliographical references and index.
Principles of Services Marketing 5th edition is an ideal introduction to this key marketing topic. Updated to include the most current examples and contemporary theory, this 5th edition has been comprehensively revised to ensure it is structured to cover the essential content for any services marketing course. New coverage in this edition includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, plus innovation and new service development. Current examples and updated cases ensure that services marketing topics are clearly explained and illustrated and review questions and activities allow students to test their progress as they read the text.