The future of competition : co-creating unique value with customers /
By: Prahalad, C. K
Title By: Ramaswamy, Venkatram
Material type:
BookPublisher: Boston, Mass. : Harvard Business School Pub., c2004.Description: xiii, 256 p. : ill ; 24 cm.ISBN: 1578519535 (alk. paper)Subject(s): Competition | Customer relations | Customer services | Strategic planning | Economic value added | Success in businessDDC classification: 658.4
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.4 PR FU (Browse shelf) | Available | T0023564 |
Total holds: 0
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The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.