Strategic marketing management /
By: Chernev, Alexander
Material type:
BookPublisher: New York : Brightstar Media, Inc., c2009.Edition: 3rd ed.Description: vi, 253 p. : ; 24 cm. : ill.ISBN: 9780979003998Subject(s): Marketing management | Marketing
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 CH ST (Browse shelf) | Available | T0035932 |
Total holds: 0
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| 658.802 CH IN Integrated marketing communications | 658.802 CH KN Knowledge-based marketing : the 21st century competitive edge / | 658.802 CH MA The marketing plan handbook | 658.802 CH ST Strategic marketing management / | 658.802 CO MA The marketing plan / | 658.802 CO MA The marketing plan / | 658.802 CO MA The marketing plan / |
Includes bibliographical references.