Marketing for hospitality and tourism /
By: Kotler, Philip
Title By: Bowen, John T | Makens, James C
Material type:
BookPublisher: Boston : Prentice Hall, c2010.Edition: 5th ed.Description: xxiii, 683 p. : ill. (some col ; 28 cm.ISBN: 9780132453134Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: . Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 647.940688 KO MA (Browse shelf) | Available | T0038105 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 647.940688 KO MA (Browse shelf) | Available | T0036528 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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| 647.940688 KO MA Marketing for hospitality and tourism / | 647.940688 KO MA Marketing for hospitality and tourism / | 647.940688 KO MA Marketing for hospitality and tourism / | 647.940688 KO MA Marketing for hospitality and tourism / | 647.940688 KO MA Marketing for hospitality and tourism | 647.940688 MO HO Hospitality and travel marketing / | 647.940688 NY MA Marketing in the hospitality industry / |
Includes bibliographical references and index.
Table of contents1. Understanding the hospitality and tourism2. Developing hospitality and tourism marketing opportunities and strategies3. Developing the hospitality and tourism marketing mix4. Managing hospitality and tourism marketing.