Principles and practice of marketing /
By: Jobber, David
Material type:
BookPublisher: Maidenhead, Berkshire : McGraw-Hill Education, c2007.Edition: 5th ed.Description: xxxi, 1022 p. : col. ill., 1 col. port. ;+ 1x CD-ROM ; 27 cm.ISBN: 9780077122270Subject(s): Marketing | Marketing -- Europe -- Case studies| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 JO PR (Browse shelf) | Available | T0037505 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 JO PR (Browse shelf) | Available | T0037506 |
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| 658.8 JA SU Successful marketing plans in a week. | 658.8 JO FO Foundations of marketing / | 658.8 JO MA Marketing management : a value-creation process / | 658.8 JO PR Principles and practice of marketing / | 658.8 JO PR Principles and practice of marketing / | 658.8 JO PR Principles and practice of marketing / | 658.8 JO PR Principles and practice of marketing / |
1x CD-ROM ; Includes bibliographical references and index.
Table of Content1. Fundamentals of modern marketing thought 72. Marketing analysis 753. Marketing mix decisions 3234. Competition and marketing 7715. Marketing implementation and application 847.
Principles & Practice of Marketing, 5th editionis the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.