Economics of strategy /
By: Besanko, David
Title By: Dranove, Davis | Shanley, Mark (Mark T.) | Schaefer, Scott
Material type:
BookPublisher: Hoboken, N.J. : J. Wiley & Sons, c2010.Edition: 5th ed.Description: xxv, 593 p. : ill ; 26 cm.ISBN: 9780470484838Program: MGMT218Subject(s): Strategic planning -- Economic aspects | Managerial economics| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.4012 BE EC (Browse shelf) | Available | T0024244 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.4012 BE EC (Browse shelf) | Available | T0037522 |
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| 658.4012 BE EC Economics of strategy / | 658.4012 BE EC Economics of strategy / | 658.4012 BE EC Economics of strategy / | 658.4012 BE EC Economics of strategy / | 658.4012 BE EC Economics of strategy / | 658.4012 BE EI The 8 steps to strategic success : unleashing the power of engagement / | 658.4012 BE TA On target : how to conduct effective business reviews / |
Includes bibliographical references and indexes.
MGMT218
In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.The newly revised 5 th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students-tomorrow's future managers-will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.