Marketing management : a strategic decision-making approach /
By: Mullins, John W
Title By: Walker, Orville C
Material type: BookPublisher: New York : McGraw-Hill, c2010.Edition: 7th ed.Description: xxi, 551 p. : ill ; 26 cm.ISBN: 9780071267762Subject(s): Marketing -- ManagementItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 MU MA (Browse shelf) | Available | T0038842 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 MU MA (Browse shelf) | Available | T0038843 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.8 MU MA The management and marketing of services. | 658.8 MU MA The management and marketing of services. | 658.8 MU MA Marketing management : a strategic decision-making approach / | 658.8 MU MA Marketing management : a strategic decision-making approach / | 658.8 MU MA Management and Marketing of Services | 658.8 NE MA Managing negative word-of-mouth on social media platforms : | 658.8 NI EN Entrepreneurial marketing : |
Includes bibliographical references and index.