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Marketing research essentials /

By: McDaniel, Carl D
Title By: Gates, Roger H, 1942-
Material type: BookPublisher: Hoboken, NJ : John Wiley & Sons, c2010.Edition: 7th ed.Description: xxi, 507 p. : ill. + 1 CD-ROM ; 25 cm.ISBN: 9780470169704Subject(s): Marketing research | SPSS for Windows
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Item type Home library Call number Status Date due Barcode Item holds Course reserves
REGULAR University of Wollongong in Dubai
Main Collection
658.83 MC MA (Browse shelf) Available T0039229

MARK205 Autumn2021

REGULAR University of Wollongong in Dubai
Main Collection
658.83 MC MA (Browse shelf) Available T0039230
Total holds: 0

Includes bibliographical references and index. Includes SPSS student version17.0 software for Windows XP or Vista.

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