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Marketing research essentials / Carl McDaniel Jr., Roger Gates.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : John Wiley & Sons, c2010.Edition: 7th edDescription: xxi, 507 p. : ill. + 1 CD-ROM ; 25 cmISBN:
  • 9780470169704
Subject(s):
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.83 MC MA (Browse shelf(Opens below)) Available T0039229
REGULAR University of Wollongong in Dubai Main Collection 658.83 MC MA (Browse shelf(Opens below)) Available T0039230

Includes bibliographical references and index. Includes SPSS student version17.0 software for Windows XP or Vista.

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