Show sold separately : promos, spoilers, and other media paratexts /
By: Gray, Jonathan Alan
Material type:
BookPublisher: New York : New York University Press, c2010.Description: xi, 247 p. : ill ; 23 cm.ISBN: 9780814731956Subject(s): Advertising -- Television programs -- Social aspects | Advertising -- Motion pictures -- Social aspects | Television programs -- Marketing -- Social aspects | Motion pictures -- Marketing -- Social aspects | Paratext
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 659.19302234 GR SH (Browse shelf) | Available | T0039272 |
Total holds: 0
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| 659.157 MO VI Visual merchandising : | 659.157 PE VI Visual merchandising and display / | 659.157 PE VI Visual merchandising and display | 659.19302234 GR SH Show sold separately : promos, spoilers, and other media paratexts / | 659.19331124 MA RA Race me in a lobster suit : | 659.1936173 ME HO How McGruff and the crying Indian changed America : a history of iconic Ad Council campaigns / | 659.2 AL PU Public relations practices : managerial case studies and problems / |
Includes bibliographical references (p. 223-238) and index.
Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.