Marketing : an introduction /
By: Armstrong, Gary | Armstrong, Gary
Title By: Kotler, Philip
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2011.Edition: 10th ed.Description: 644 p. : col. ill. ; 27 cm.ISBN: 9780135094860Subject(s): Marketing
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 AR MA (Browse shelf) | Available | T0039431 |
Total holds: 0
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| 658.8 AN LO The long tail : how endless choice is creating unlimited demand / | 658.8 AR ET Ethical marketing and the new consumer / | 658.8 AR MA Marketing : an introduction / | 658.8 AR MA Marketing : an introduction / | 658.8 AR MA Marketing : an introduction / | 658.8 AR MA Marketing : an introduction / | 658.8 AR MA Marketing : an introduction |
Includes bibliographical references and index.