Marketing strategy : a decision-focused approach /
By: Walker, Orville C
Title By: Gountas, John I | Mavondo, Felix T | Mullins, John W
Material type:
BookPublisher: North Ryde, N.S.W. : McGraw-Hill, c2009.Edition: 1st [Australian] ed.Description: xvii, 414 p. : ill ; 26 cm.ISBN: 9780070131552Subject(s): Marketing -- Management | Marketing -- Decision making
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 WA MA (Browse shelf) | Available | T0040185 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 WA MA (Browse shelf) | Available | T0039591 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.8 VA BR Breaking through : implementing customer focus in enterprises / | 658.8 VA HA #AskGaryVee : | 658.8 WA MA Marketing strategy : a decision-focused approach / | 658.8 WA MA Marketing strategy : a decision-focused approach / | 658.8 WA PR Principles of marketing an interactive approach / | 658.8 WA PR Principles of marketing an interactive approach / | 658.8 WE PL Place to space : migrating to ebusiness models / |
Includes references and index.