Brands and branding /
Title By: Clifton, Rita | Simmons, John | Ahmad, Sameena
Material type:
BookSeries: The economist series.Publisher: Princeton, NJ : Bloomberg Press, 2004.Description: xv, 256 p. : ill. (some col ; 22 cm.ISBN: 1576601471 (alk. paper)Subject(s): Brand name products | Branding (Marketing) | Brand name products -- Management | Brand name products -- ForecastingDDC classification: 658.8/27
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 BR AN (Browse shelf) | Available | T0024575 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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| 658.827 BH PE Personality not included : why companies lose their authenticity--and how great brands get it back / | 658.827 BL BR Brand love is not enough : | 658.827 BO BR Brand famous : how to get everyone talking about your business | 658.827 BR AN Brands and branding / | 658.827 BR AN The brand glossary / | 658.827 BR AN Brands and brand management : contemporary research perspectives / | 658.827 BR AN Brands and branding / |
Includes bibliographical references and index.