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Social media integration success stories : how 10 companies are combining social media with traditional marketing tactics to form a powerful new kind of marketing mix /

Title By: Smith, Kimberly | MarketingProfs
Material type: BookSeries: Case study collection. Publisher: US : Marketingprofs, c2010.Description: 26 p. : col.ill ; 29 cm.Program: MARK922 MMC928Other title: Social media.Subject(s): Social marketing | Social networks | Social media -- Economic aspects
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