100 great marketing ideas from leading companies around the world /
By: Blythe, JimMaterial type: BookPublisher: Singapore : Marshall Cavendish Business, c2009.Description: viii, 200 p ; 20 cm.ISBN: 9780462099422Other title: One hundred great marketing ideas from leading companies around the world | Hundred great marketing ideas from leading companies around the world.Subject(s): Marketing
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||658.8 BL ON (Browse shelf)||Available||T0040762|
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|658.8 BL BU Business-to-business marketing management : a global perspective /||658.8 BL ES Essentials of marketing /||658.8 BL KE Key concepts in marketing /||658.8 BL ON 100 great marketing ideas from leading companies around the world /||658.8 BL PR Principles & practice of marketing /||658.8 BL PR Principles and practice of marketing /||658.8 BO SA Sales as a strategic tool in your organization|
Ideas to inspire anyone to develop better marketing campaigns.- The best marketing ideas, from the best companies, in one book.- Designed to be a stimulating and fast read for anyone looking for inspiration and new ideas.- Part of a series ('100 Great Ideas') of mass business books published by Marshall Cavendish, designed to appeal to a very broad audience.Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world's best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.Jim Blythe is a reader in marketing at Plymouth Business School and a visiting professor at Ecole Superieur du Commerce de Bretagne, Brest. He has written 12 books and worked in marketing consultancy.