Marketing of high-technology products and innovations /
By: Mohr, Jakki J
Title By: Sengupta, Sanjit | Slater, Stephen
Material type:
BookPublisher: Boston, [Mass.] ; London : Pearson, c2010.Edition: 3rd ed.Description: xxvi, 538 p. : ill ; 26 cm.ISBN: 9780131364912Subject(s): High technology industries -- MarketingDDC classification: . Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 620.00688 MO MA (Browse shelf) | Available | T0040779 |
Total holds: 0
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| 620.00684 EN GI Engineering asset management : Systems, professional practices and certification : | 620.00684 SA BU Business strategies and approaches for effective engineering management / | 620.00685 PI SY Systems lifecycle cost-effectiveness : | 620.00688 MO MA Marketing of high-technology products and innovations / | 620.00688 VI SU Successful marketing strategy for high-tech firms / | 620.00688 YO MA Marketing technology as a service : | 620.0071073 BI GI Girls coming to tech! : |
Previous ed.: Upper Saddle River, N.J.: Pearson/Prentice Hall, 2005. Includes bibliographical references and index.